To have any chance of being number one in Google, link building is a crucial part of your search engine optimization startegy. It's worth the time it takes to build good quality links, your site will be listed higher in search engine rankings and, if you build the right kind of links, you will be rewarded with lots of highly targeted traffic to your site.
What kind of links do you need?
Search engines are looking for similarities on the sites that you link to and the sites that link to your site. It's better to have a lot of links but not at any price, the quality of the links to your site matter. Don't be tempted to buy links from unrelated sites, it will do you more harm than good.
Top Link Building Strategies
Use the title of the page you are linking to for your link text
You don't always have to use an exact phrase match, just make sure that you include some of the keyword phrases used in the title in the text you use to link to the page.
Vary the phrases you use as clickable links – avoid patterns
When you are getting links from other site and have control over the text they use to link to you, use variations of your keyword phrase in the link text so that all the links pointing to your site aren't the same.
Get links from high Page Rank pages
If you have some links from high Goole Page Rank site it will boost your SEO efforts. Leave relevant comments on high page rank blogs.
Submit your site to relevant directories.
Create a Squiddo page for your main keyword phrase. You will find a free tutorial on how to get started with squidoo here http://lynnelee.com/freesquidootraining/
Write a Press Release written around your keyword phrase. Here is a resource that will help you to write effective press releases to give you a better chance of beign number one in Google. http://lynnelee.com/numberoneingoogle/
Write keyword rich articles and submit them to article directories You'll find lots of tips on how to use article marketing for search engine optimization here. Article marketing for SEO
Make your articles work harder for you. Consider using an article submission service so that you can get lots of relvant links from just one article http://lynnelee.com/ArticleMarketer
Use Article Underground, they allow you to post your articles on announcement Blogs, you have full contol of the linking text and many different blogs to get links from.
And before you use any of the link buidling strategies above, make sure that you have done effective keyword research and are targeting keywords people are actually searching for.
Here are links to 3 keyword research tools that I recommend
http://lynnelee.com/KeywordDiscovery/
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