Why You Need To Optimize Your Website
Why do I need to optimize my website for the search engines?
If you don't optimize your website, your site won't have any chance of appearing on the first page of search engine results and your website or blog will be virtually invisible to the people you want to find it.
Only 10% of people searching the internet bother to look beyond the first page of search results. If your site is not listed on the first three pages of search results, it is unlikely that your web site will ever be seen - except by you and some of your friends!
Is it worth paying an expert to get my site on the first page of Google?
Not unless you have a lot of money to spare. You can optimize your website yourself once you know basic search engine optimzation strategies. Optimizing your website is much easiet than you think.
Experts do sometimes get things wrong, so beware of spending vast amounts of money on SEO, it can be wasted. And bear in mind that nobody can guarantee you the number 1 spot in Google or any other search engine, and if they do, it will only be for keywords that hardly anyone searches for.
Can I really get my site listed on the first page of Google?
Yes, you can get your site onto the first page of Google – when you follow basic search engine optimization principles and are prepared to work hard at it. Getting listed on the first page of Google and other search engines is probably much easier than you think.
Search engine success depends on a number of factors:
- Identifying profitable keywords
- How much competition there is for your chosen keywords
- The number of pages on your website
- How much keyword rich content you have
- Where you put keywords on your site
- Your site's domain name
- How may incoming links you have
Amongst many others…
What do I need to do to get my site on the first page of Google and make more sales?
Make sure your website is one of the best for the services and products you offer. If your site
- has long blocks of unbroken text
- is cluttered
- is difficult to navigate
- is unattractive
- doesn't presell your vistor
- lacks a strong call to action
- doesn’t have what people are searching for
then even if your site does get to the top of search engine rankings, the increase in vistors won’t be much good to you; your visitors will simply click away until they find what they are looking for presented in a more visitor friendly way.
How can I make my website more attractive?
Add regular features, informative articles, good products and special offers - give your visitors good reason to return to your site.
Monitor what your competitors are doing, model the best and make your site even more attractive by catering for gaps in your market.
Research, update and constantly improve your site.
Make sure you have an opt in box on every page and give your visitors a good reason to give you their email address so that you can keep in touch and bring them back to your site.
Identify the best keywords for your website.
Give the search engines good reason to include your site when they are listing relevant search results.
Make sure your site is found by including the words people are using to search in the text on your site.
Apply standard website optimization strategies to your website:
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keyword density
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keywords in page titles
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descriptions
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headings
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sub headings
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anchor text
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alt image tags…
Sprinkle your keywords throughout your website and make sure you use your keywords in context.
Vary your keyword phrases, and make sure your text doesn’t sound stilted. The last thing you want to do is get your site on the first page of Google and then lose customers.
Build lots of one way links to your website. The more links you have the better. Each links counts as a vote in your site's favour and is a key factor in search engine optimisation and your position in search results.
While SEO is important and worth paying for if you can afford it, there are many things you can do to optimize your website if you can't afford to pay an expert. Just remember that optimizing your site takes time and you are unlikely to see immediate results unless you have identified a keyword that has little effective competition.
Even if your site never gets to be on the first page of Google, you will greatly benefit both your website and your business when you follow these simple strategies.
If you have a website or blog and you'd like more free search engine visitors, I'd like to offer you How To Get More Visitors To Your Website for as a gift so that you can discover where to put your keywords for maximum SEO effect.
Just click the link and you'll have your free audio in minutes. You will also receive a free report, Really useful Free Traffic Tips so that you can start getting more than your share of free search engine traffic and get started on getting your website on the first page of Google.
If you would like a little less of the do it yourself and would like an expert to help you optimize your site for the search engines, check out the search engine optimization services offered by Lynne
Lynne Lee is a life coach, author and SEO mentor who helps solo professionals optimize their website for the search engines and get more website visitors.
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