Let me start by explaining what Search Engine traffic is. Here is a screen shot from Google. These are the results I was given when I typed christian life coach into the search box.
I've marked the paid for listings with red arrows, and I've marked the free SEO listings with a green arrow. To get your website listed where the red arrows point, you have to sign up for the Google Adwords program. You pay cash whenever anyone clicks on your link and it can turn out to be very expensive if you don’t know what you’re doing. But, we are going to be talking about the green area which is FREE.
I expect you imagine that ChristianLifeCoaching.co.uk, which has the first and second position in Google for Christian life coach, is working very hard to keep those prime spots at the top of the search results. Free traffic is worth a lot! But that site is mine, and I can tell you that I’m not working particularly hard to hold on to those coveted first positions.
How did I mange to get my site listed at the top of search results? I simply set the site up the way the search engines prefer and then worked on getting links to my site.
I was listed in first position within weeks! I occasionally add new content and when I comment on relevant sites I add the website address but other than that I do nothing to maintain my position and I have held it for nearly 3 years.
I have repeated the same results time and time again with different search phrases. I have many pages listed on the first page of search results and you can too. It's much easier than it seems.
To get free targeted traffic from the search engines, you need to focus on two things:
- Making sure that your website clearly tells the Search Engines what it's about.
- Making sure other sites are linking to your website.
The first is called “on-site” factors and includes things like
- Having keyword rich content that is relevant to your topic
- Making sure your titles and images are named using keywords
- Linking your pages to each other using your keywords
When you do this it helps the search engines to work out what your website is about. It obviously gets a little more complex than that, but look at it like a game of 20 questions. Make sure Google, Bing, and Yahoo only have to ask a few questions to figure out what your site is about. If they are at confused by what they find they won’t bother to index your content and your site won’t show up in search results.
The second thing you need to focus on is “Off-site” factors. That's just getting other websites to link to your website. This is important, so focus at least 50% of your efforts on getting links to your site.
There are many ways of getting links to your site. For example:
- Article marketing
- Commenting on blogs
- Guest blogging
- Creating a Squidoo lens
- Posting links on Twitter & Facebook
- Using Stumble Upon
- Posting videos in You Tube
- Writing Press releases
- Commenting in forums
Take every opportunity you can to get links to your website from quality related websites, just schedule a little time each day and make sure you actually do it.
I could write a book on how to get links to your site, but we're covering the basics here so make sure you read subsequent posts so you can discover the most efficient, effective ways to boost your Search Engine traffic.
If you'd like more free search engine visitors, I'd like to offer you
How To Get More Visitors To Your Website
as a gift so that you can discover where to put your keywords for maximum SEO effect. Just click the link and you'll have your free audio in minutes.
You will also receive a free report, Really Useful Free Traffic Tips so that you can start getting more than your share of free search engine traffic and get started on getting your site listed on the first page of Google.
ShareThis
